Job Info

Marketing Manager

Info | 3 Oct 2017
Hitchin | England, United Kingdom Full time

Job Description

Marketing Manager – Lead Generation and Growth

Scope

To develop and implement demand and lead generation strategies that build brand awareness and engagement and which create new revenue opportunities from existing and new clients, meeting agree targets and which directly help our client and individual business units achieving their financial and broader business objectives.

Accountabilities

1.      Development and implementation of marketing campaigns, both online and offline including the management of external communications, email marketing and social media channels.

2.      Development and implementation of content marketing strategies, including the commissioning, editing and writing of articles, blogs, white papers, brochures and the like, as appropriate.

3.      Management of the company’s websites using the content management system and working with the external web agency, where appropriate.

4.      Contribute toward the development of the marketing strategies and plans at a firm, business unit and target sector level and in relation to emerging issues and other opportunities.

5.      Responsible for the management of the brand guidelines including the development of new templates and ensuring that all marketing and client documents have a consistent online and print brand look and style.

6.      Maintain and communicate the schedule of marketing activity and contribute toward the monthly, quarterly and annual marketing reports to the board and senior management teams.

7.      Manage relationships with internal support functions, internal clients and external service providers of marketing services to ensure that marketing maintains a positive profile and is seen as a key business support function.

8.      Ensure that all marketing activity remains within agreed budgets.

9.      Maintain awareness of marketing trends and continually seek new ways to improve marketing performance and the contribution to the business.

10. General marketing support, assisting colleagues and making sure the marketing team functions effectively and efficiently.

 

Person Specification

Qualifications, skills and experience

At least two years’ experience working in a B2B marketing team, preferably in a financial or professional services environment
Chartered Institute of Marketing qualification or progress towards.
Strong IT capability including MS Office applications, use of email marketing systems and website content management systems and online survey systems such as SurveyMonkey
Proven track record in lead generation and marketing campaign strategy and execution using multiple channels to market – with strong experience of digital marketing.
Working experience of different lead generation and lead nurturing tactics and a creative flair.
Strong copywriting ability and experience producing different types of marketing content.
Customer advocacy – ability to understand the customer’s perspective and develop appropriate marketing tactics

Desirable

Basic knowledge or awareness of FCA or PRA regulatory compliance
Knowledge of B2B sales and marketing pipeline management
Working knowledge of marketing automation and/or lead nurturing systems.
Technical and Behavioural Competencies

Commercial awareness.
Excellent Written and Verbal Communication Skills
Excellent inter-personal skills with the ability to build and manage internal and external relationships.
Strong influencing skills and an ability to provide challenge to a mix of stakeholders
Strong Organisational Management
Self-motivated with a strong desire to learn
Good team player who is able to thrive in a small marketing team, wear multiple hats and get things done
Results driven with the drive, passion and ambition to succeed in a fast growth business
Proactive with a positive ‘can do’ approach
Capabilities and Behaviours

Our client has a framework of behavioural and technical competencies which are applied across all roles. These are designed to enable employees to understand what is required “on the job” and as a means to identify where further personal development can enable career progression within the organisation.

The job description maybe subject to amendments as the role evolves and changes are required to be in line with business needs.  The Company therefore reserves the right to vary the duties, responsibilities, capabilities and behaviours set out in this document, from time to time, according to the needs of the company’s business and client demands.

 

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Job Categories: Marketing.
Job Types: Full time.
Salary: £30.

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